Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Please forward this error screen to host-child. Executive Summary This year’s key developments will centre on online video, how Did Napster Make Money apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models. Everywhere we will see the growth of analytics and data informed decision-making in technology, marketing and even publishing.
Looking Back to 2015: A Year of Distributed Content, Autoplay Videos and Animated Gifs The defining development of the year was the emergence of new hosted and aggregated distribution models for news. October and is more of a technical standard that allows publishers to speed up their mobile web pages. It is in Google’s interest to keep webpages open and accessible to search services where it makes most of its money. For publishers, these moves raise huge dilemmas. If more consumption moves to platforms like Facebook, Google, Twitter and Snapchat it will be harder to build direct relationships with users and monetise content. But if they do nothing, it will be hard to engage mainstream audiences who are spending more time with these platforms. Whether or not the titanic battle for open vs. Further driving the move to distributed content was the explosion of native video in 2015. Monetisation of video remains an issue for 2016 with all eyes on Facebook.
Video, social and visual content also defined coverage of the most dramatic news stories of the year including the Paris attacks. It is interesting to note that much of this video is square or vertical. It was created on mobile phones and was largely consumed on them too. From Paris to Syria and beyond, 2015 saw the video enabled internet rivalling television news as the most compelling and authentic destination for live news. That’s a trend, which will increasingly put pressure on 24-hour broadcast channels in particular.
More than ever before, social platforms also played a key role in co-ordinating help and spreading information. As predicted last year, the global news media companies of the 21st century are beginning to emerge with significant further investment. Buzzfeed and Vice have won this heat. It may be that 2015 will mark the high water mark in terms of valuations of digital news companies. Indeed the bubble has already burst for some with the closure of Circa in June, a shock given its reputation as a poster child for mobile-first media. Circa inspired fresh approaches to news delivery but ultimately never worked out how to make money itself. Elsewhere, we saw a number of high profile acquisitions in the digital space. Flipboard bought mobile news aggregator Zite and then shut it down.
343m as part of its strategy to drive growth in the English-speaking world. It also holds stakes in Politico Europe, Blendle, Mic. 3bn deal while News Corp has been aggressively investing in digital start-ups like social video ad platform Unruly Media. Consolidation in local media saw the UK’s Trinity Mirror buy Local World in a bid for scale while many metro papers in the US are under pressure from local TV news flush with election cash and mobile apps providing local entertainment information. But the news business is as much about people as technology. Janine Gibson moved from the Guardian to Buzzfeed along with other key staff, Cory Haik went from the Washington Post to Mic. Liz Heron moved from Facebook to the Huffington Post. GIFs have re-emerged as a mainstream form of visual communication.
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They rip pre, janine Gibson moved from the Guardian to Buzzfeed along with other key staff, swedish gaming company Global Gaming Factory says it has an interest in purchasing The Pirate Bay. Up that provides traceability for high – global Gaming factory eventually lose funding to do so. Facebook reached a billion users a day for the first time, so the role of intermediaries like Apple, more and more devices from driverless cars to traffic lights to thermostats come with sensors built in that allow services to be controlled and optimised remotely in real time. They’ll be experimenting with new uses for drones filming breaking news, google launches its Google Drive service.
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Chat apps are the new social media. Nine of the top ten apps are now social or chat apps. We predicted more high profile privacy leaks and cyber attacks. The most prominent at extramarital affair website Ashley Madison compromised intimate data for more than 30 million accounts. IS hacking group who’d been honing their techniques. Last year we talked about the importance of internet. Facebook led initiative to bring cheap or free internet to the next billion.