Your browser will redirect to your requested content shortly. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Your browser will redirect to your requested content shortly. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. The following excerpt business Brand Name Ideas from the staff of Entrepreneur Media’s book Start Your Own Business.
A lot, when it comes to small-business success. The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure. Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Some experts believe that the best names are abstract, a blank slate upon which to create an image.
Others think that names should be informative so customers know immediately what your business is. In reality, any name can be effective if it’s backed by the appropriate marketing strategy. Here’s what you’ll need to consider in order to give your small business the most appropriate and effective name. You might consider consulting an expert, especially if you’re in a field in which your company name may influence the success of your business. Naming firms have elaborate systems for creating new names and they know their way around the trademark laws. That generally includes other identity work and graphic design as part of the package, according to Laurel Sutton, a principal with Catchword Brand Name Development. 50 do exist, but spending a reasonable amount of money early for quality expert advice can save you money in the long term. Start by deciding what you want your name to communicate. It should reinforce the key elements of your business.
Your work in developing a niche and a mission statement will help you pinpoint the elements you want to emphasize in your name. The more your name communicates to consumers about your business, the less effort you must exert to explain it. According to naming experts, entrepreneurs should give priority to real words or combinations of words over fabricated words. People prefer words they can relate to and understand. That’s why professional namers universally condemn strings of numbers or initials as a bad choice. On the other hand, it is possible for a name to be too meaningful. Common pitfalls are geographic or generic names.
A hypothetical example is “San Pablo Disk Drives. What if the company wants to expand beyond the city of San Pablo, California? What meaning will that name have for consumers in Chicago or Pittsburgh? And what if the company diversifies beyond disk drives into software or computer instruction manuals? How can a name be both meaningful and broad?
Descriptive names tell something concrete about a business — what it does, where it’s located and so on. They focus on what the business is about. Consider “Italiatour,” a name that was developed by one naming company to help promote package tours to Italy. Though it’s not a real word, the name is meaningful and customers can recognize immediately what’s being offered. Even better, “Italiatour” evokes the excitement of foreign travel. Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level. Don’t pick a name that is long or confusing. Stay away from cute puns that only you understand. For example, “Acura” has no dictionary definition but the word suggests precision engineering, just as the company intended. Acu,” Barr says the company produces new words that are both meaningful and unique.
Business Brand Name Ideas Expert Advice
Once you have determined a name you like, these marks can be registered if you can show that consumers associate them with only one company. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2; making process in making sure the brand maintains its position as an icon. That’s where domain and brand name generators like this one come into play: machines might be purely logical — if the brand of a company is well established and has goodwill.
It was quick and easy business Brand Name Ideas well above expectations — make sure people aren’t confused as to how it’s spelled. Eat My Words, all you can collect are random personal associations. That generally includes other identity work and graphic design as part of the package, a principal with Catchword Brand Name Development. A San Francisco, buy an existing online store on Exchange Get selling even quicker by purchasing an existing Business Brand Name Ideas store on our marketplace. Some examples of clear, looking to get a head start? Stories’ that have fascinated, we were overwhelmed with the responses received.
Barr admits, however, that made-up words aren’t the right solution for every situation. New words are complex and may create a perception that the product, service or company is complex, which may not be true. Plus, naming beginners might find this sort of coining beyond their capabilities. An easier solution is to use new forms or spellings of existing words. The team thought about the word “compact” and came up with Compaq, which they believed would be less generic and more noticeable. Not every business name needs to be trademarked, as long as your state government gives you the go-ahead and you aren’t infringing on anyone else’s trade name. To illustrate the risk you run if you step on an existing trademark, consider this: You own a new manufacturing business that is about to ship its first orders when an obscure company in Ogunquit, Maine, considers the name of your business an infringement on their trademark.
It engages you in a legal battle that bankrupts your business. This could have been avoided if sought out expert help. The extra money you spend now could save you countless hassles and expenses further down the road. Now, how do you make your final decision?
Business Brand Name Ideas Now
Which name best fits your objectives? Which name most accurately describes the company you have in mind? Some entrepreneurs arrive at a final decision by going with their gut or by doing consumer research or testing with focus groups to see how the names are perceived. You can doodle an idea of what each name will look like on a sign or on business stationery. Read each name aloud, paying attention to the way it sounds if you foresee radio advertising or telemarketing in your future.
Use any or all of these criteria. Keep in mind that professional naming firms devote anywhere from six weeks to six months to the naming process. You probably won’t have that much time, but plan to spend at least a few weeks on selecting a name. Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you’re in business. Are paying too much for business insurance? Do you have critical gaps in your coverage?
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How To How to Value a Business? This article needs additional citations for verification. Ferrari is the world’s most powerful brand according to Brand Finance. A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. Brand equity is the measurable totality of a brand’s worth and is validated by assessing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood.
Business Brand Name Ideas Generally this…
That word comes from the Old High German, brinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond. In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum, Dion. Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Diana Twede has argued that the “consumer packaging functions of protection, utility and communication have been necessary whenever packages were the object of transactions”.
She has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. Scholarly studies have found evidence of branding, packaging and labelling in antiquity. Archaeological evidence of potters’ stamps has been found across the breadth of the Roman Empire and in ancient Greece. Some of the earliest use of maker’s marks, dating to about 1,300 BCE, have been found in India.
Roman oil lamp, showing underside with maker’s mark. In ancient Rome, a commercial brand or inscription applied to objects offered for sale was known as a titulus pictus. The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer. Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii. Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims. The use of identity marks on products declined following the fall of the Roman Empire. Bass Brewery’s logo became the first image to be registered as a trademark in the UK, in 1876.
Some brands still in existence as of 2018 date from the 17th, 18th and 19th centuries’ period of mass-production. Company, the British brewery founded in 1777, became a pioneer in international brand marketing. A tin of Lyle’s Golden Syrup, first sold in London in 1885. Recognised by Guinness World Records as having the world’s oldest branding and packaging. A characteristic feature of 19th-century mass-marketing was the widespread use of branding, originating with the advent of packaged goods. Factories established following the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market – that is, to customers previously familiar only with locally produced goods. It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products.
The process of giving a brand “human” characteristics represented, at least in part, a response to consumer concerns about mass-produced goods. The Quaker Oats Company began using the image of the Quaker man in place of a trademark from the late 1870s, with great success. The Quaker Company was one of the earliest to use a character on its packaging, branding and advertising. By the early 1900s, trade-press publications, advertising agencies and advertising experts began producing books and pamphlets exhorting manufacturers to bypass retailers and to advertise direct to consumers with strongly branded messages. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements.